Logo Design / Brand Identity / Expressive Typography 

"Under - Where confidence meets comfort." under is an underwear and intimate clothing brand that celebrates individuality and embraces all body types. From everyday essentials to luxurious lingerie, They are dedicated to empowering women with stylish, high-quality pieces that make them feel beautiful inside and out.

"Under is more than just lingerie—it's an ode to confidence and self-expression." The name doubles as a playful logo: the 'un' resembles embracing breasts, while 'de' forms a cheeky thong. This concept emerged from brainstorming sessions centered on expressive typography for this brand; but beyond that, celebrating diverse femininity and empowering women through intimate apparel.

Take a look at the design process and final designs below.